Audience feedback
What did you like?
Cyril - What was being filmed, the actual content of the video. the acting, he made it look professional and everyone was behaving professionally towards the video in character.
Shaye - I enjoyed how there was a constant transition between cuts and edits to show a kind of gritty effect
Megan - I really liked that it is black and white and i liked the different camera angles as they were very interesting. I also liked that the mood wasn't always serious, there were some funny elements in it.
Amy - the way that the camera was rocking/swaying as it created a strong motif for the video. Also how it is all in black and white really links in with generic conventions of this particular genre.
Nicolai - Thought it was going to be rubbish but it turned out to be really good, i liked the close up shot and medium shot. That its black and white. Overall it was better than i thought it would be
What did you dislike?
Cyril - To much movement in the cameras, it was hard to see stuff and it made me a little bit dizzy.
Shaye - There was very little straight shots , there was a little to much moving around.
Amy- After a while the swaying made me feel a little dizzy but overall its a good video compared with the professional ones.
Megan - I didn't like some of the camera angles as they didn't have the artist in the centre frame or even at all.
Nicolai - The camera was very shaky and made me a bit dizzy
Can anything be improved? and what?
Cyril - The Camera work and less rocking of the camera.
Shaye - Improve on previous comment
Amy - The amount of swaying shots.
Megan - better continuity between the shots.
Nicolai - A bit more fast paced, usually theres a story line but this one doesn't have one.
Does it correlate with the specific rap genre?
Cyril - Yes it fits.
Shaye - Yes it does
Amy - Yes really well.
Megan - Yes definitely
Nicolai - Yes
What features are similar to a typical rap video?
Cyril - Artist solo shots, the rap artist always has his crew with him.
Shaye - Artist rapping, Constant cuts to irrelevant things
Amy - The way it is in black and white and the amount of people featured in the video itself.
Megan - The fact that the whole video is filmed in black and white and there is obviously a main artist surrounded by his crew.
Nicolai - It was like a typical video showing the rough parts
Would you buy the Rap video if it was on sale?
Cyril - Yes, if i was into rap.
Shaye - Yes
Amy - yes if i was into this genre
Megan - Sure
Nicolai - I dont listen to rap
Audience response
The group and I showed our responses to a few random people for target audience feedback. We asked them to give us their honest feedback on what they thought was good and bad and also what could be improved
Viewing all of these responses I can clearly see that are music video has had some positive features but also some negative feedback. I am pleased with the feedback we recieced, the negative feedback is good, it just means we can improve the video and satisfy the audience. There's always room for improvement.
The positive feedback we got was that they way everyone acted in the video was really professional, everyone behaved and no one started messing around trying to ruin the video. Another positive response we received was how we edited the transition between cute,.. On e person liked the unique effect of turning the whole video to black, white and grey, as notany music videos are like that.
The down side the some people mentioned towards our video we took as good feedback, in order for us to make our music video even better we will take the advice into consideration for improvements. Something that was mentioned was the swaying of the hand held camera. We knew that the camera had to be hand held and not on a tripod and this is what we did, however we may have exaggerated it abit to much and started moving the camera around a lot to make it look even more hand held.
We have learnt that no music video can be perfect especially ours as it is clearly ameteur, we have earner that making a music video does take a lot of time and effort and even when you have the full outcome of the music video you are not going to please everyone. It's not going to be everyone's cup of tea.
I have also learnt that to make a music video planning is a big feature, that you also need clear and concise ideas in your head. Another main thing you most definately should think about is your target audience and who you aim it at.
I am pleased with the out come of the video. I think it is safe to say that the music video we made for a first ever video was quite good, although that is my opinion I think others would agree that we did our best.
A theory that would link into this would be the discourse theory. This is about how the media has the power to change people and the specific groups of people. It's bout targeting the audience with their preferred genre.
The video can be percieved in different ways by different people and that the media has the power to shape people's opinion and the way they view say a music video. They have their own interpretation.
The spectatorship theory also links In with this. This is because it's about what the audience thinks about the video There are three types of spectatorship
Preferred reading
-Takes up the intended meaning/doesn't question the text/ accepts the messages and values/ associated with pleasure.
This basically means this audience member will accept the media how it is without questioning it.
Negotiating spectator = active spectator
-Give and take/ retains own views but also can interpolate ourselves somewhat into the film/ ie viewer is both 'inside' and 'outside' the film; a mature and competent response
This is a person that identifys faults but also positive features
Libertarian spectator = active speaker
-rejects intended purposes/believes that there are many different 'readings' of a film as there are viewers; this response is mostly associated with displeasure
So this person questions very critically
I believe our audience involves the negotiation spectator as we go some positive feedback Aswell as some faults that could be improved.
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