Influences

With out skateboard theme there was a number of images we screen shot of people skating in YouTube music videos. We did this because we like those shots and wanted to do similar things in our music video. These shots shown below are shots in mid air of tricks, they inspired us to take some shots similar to this.

Halo - Regular

Halo

This is the artist name Gabriel and his original music video for his mixtape

His original video had the theme of graffiti around Bristol

Rap CD

On these CD cases there is always important information that the audience needs to know.

You will find an Artist name which is in the biggest fonts, you will then find the album name a little smaller usually in the same font.

You will also find Production details - small fonts

Information relating to target audience

Mise en scene is used, the setting relates to the artists home area

There is a consistent clear theme and identity setting

 

Sometimes you can find the explicit symbol in the bottom left or right corner

 

 

 

 

2Pac

 

Artist name in bold

 

Album cover name at the bottom in red

 

Artist picture domination frame

 

Explcit lyrical symbol

 

 

 

 

 

 

Barcode

 

Other songs

 

Record label

 

Information about album

 

 

 

 

 

 

 

 Again a british rap artist album coer that we were influenced by

Uses and Gratifications theory (UGT)

Uses and gratifications theory is an approach to understand why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question 'what does media do to people?' UGT focuses on 'What do people do with media'

The driving question UGT is: Why do people use media and what do they use them for?
UGT discusses how users delibeately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape.

It assumes that audience members are not passive consumers of media. Rather, the audience has power over the media consumption and assumes an active role in interpreting and integrating media into their own lives. Unlike other theoretical perspectives, UGT holds that audiences are responsible for choosing media to meet their desires and needs to achieve gratification. This theory would then imply that media compete against other information sources for views' gratification.

In summary this is all about the audience

• being active
• the audience has the power of their own interpretation
• their own understanding

Digipak

Digipak is a patented style of a CD, DVD or BD packaging, and is a registered trademark of AGI-Shorewood, an Atlas Holdings LLC company.


Digipaks packaging are usually made out of cardstock or other heavy paper, with the portion of the Digipak that holds the CD made out of plastic

The purpose of a Digipak

• To promote an album
• To list the content of the album
• To make the DC eye-catching
• To use the corporate identity of the artist/band as a recurring theme
• To tell us something about the musician and the music behind it
• To use art and images to express a message 
• To store additional materials e.g sleeves within the digipak could include booklets and posters
• To attract not only fans of the music, but also a wider audience

Included in Digipaks 

•  Tracklist
• Artwork
• Artist name
• Album name
• Barcode
• Record label
• Extra information/Special features
• Copywrite information
• Band/artist images
• Website
• Message from artist

Music Video Analysis 6

Chance the rapper - Family

This music video relates to our video because the filming is done in black and white. It also relates to ours because we try to include features that this video use, for example a croud of people in the background.

In this video you can see typical conventions of a music rap video, this includes jewlery, friends in the background, the mise en scene in clothing is also seen in this. This video use a variety of different shots, such as low angle, close up, long shots and using a hand held camera is important.

Album Cover Research

As you can see all these albums from Bloc party use the same
This is releveant to our music video because the layout becasue in the bloc party album covers they all have the same fonts.

We wanted to copy this and use it throughought our cd covers keeping the theme the same meaning consistency within it all.

Using convnetions of a rap cd we used the features to form the structure of our cd cover including all thats needed to make it look like a rap cd/album cover.